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Editorial - Year2012 - Volume27 - Issue 4

A breakthrough in the international dissemination of the Revista Brasileira de Cirurgia Plástica/Brazilian Journal of Plastic Surgery (RBCP) was obtained after the creation and publication of the joint web site of the Plastic and Reconstructive Surgery Journal and the RBCP.

This unprecedented agreement among Wolters Kluver Health, the American Society of Plastic Surgeons, and the Sociedade Brasileira de Cirurgia Plástica (Brazilian Society of Plastic Surgery) was the result of the current board's confidence in the potential of our journal. The impact of this partnership can now be objectively assessed through statistics obtained from the entries made to the RBCP site and content.

The RBCP web site ( was launched on October 15, 2012, and the analyzed data refer to the period until December 31, 2012.

  • We evaluated several relevant data, including:
  • Number of visits, guests, and pages visited;
  • Readers' country of origin, region, and city;
  • Most visited section of the web site;
  • Most accessed articles; and
  • Most visited pages.

  • In summary, several findings indicated the success of this partnership:

  • Approximately 3,000 visits in 2.5 months, averaging 23 visits per day (Table 1);

  • Approximately 7,000 pages visited in 2.5 months, averaging 55 per day and approximately 2.5 pages per visit (Table 1);
  • Mean visit duration of 7.5 minutes;
  • Most of the visits originated from the United States of America (33%), followed by Brazil (23%) (Table 2, Figures 1 and 2); and

  • Figure 1 - Percentage of visits to the web site, according to country.

    Figure 2 - Percentage of visits to the www.revistaplasticsurgery. com web site, according to region.

  • Direct access to the site constituted 50% of the visits.

  • Below we list the 15 most accessed articles:

    1. Surgical approach to the treatment of gynecomastia according to its classification
    2. Keloid and hypertrophic scar distribution according to Fitzpatrick skin phototypes
    3. Reverse-flow sural flap: 10 years of clinical experience and modifications
    4. A rhytidoplasty technique without resultant periauricular scarring
    5. Mastopexy after massive weight loss: dermal suspension, parenchymal reshaping, and augmentation with autologous tissue
    6. Augmentation gluteoplasty: experience at Dr. Ewaldo Bolivar de Souza Pinto Plastic Surgery Service
    7. Profession-related postural changes in surgeons
    8. Extended reverse abdominoplasty
    9. Use of skin flaps for nasal reconstruction after neoplastic resection
    10. Results of resection of infantile nasal hemangiomas in the proliferative phase: a safe approach for central face tumors
    11. Practical training model for microvascular anastomosis
    12. The effectiveness of the adipofascial retroauricular flap in otoplasty
    13. Eyelid repair using an autologous conchal cartilage graft
    14. Collumela reconstruction in a patient with necrosis resulting from nasogastric tube
    15. Histological and wall thickness assessment of organic capsules formed around smooth and textured tissue expanders in humans

    We hope to continue this successful partnership by progressively extending it to surgeons worldwide and encouraging our associates to publish increasingly more articles in the representative journal of the Sociedade Brasileira de Cirurgia Plástica (Brazilian Society of Plastic Surgery).

    Dov Charles Goldenberg

    Ricardo Baroudi


    Elizabeth Durzy, Senior Publisher, Wolters Kluver Health, for tabulating the data.


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